PURPLE PR:

JR. ACCOUNT EXECUTIVE, MARCH 2019-2020; ACCOUNT EXECUTIVE, MARCH - DECEMBER 2020

From March 2019 to December 2020, I worked as a Junior > Account Executive on the Travel & Lifestyle team at PURPLE PR. There, I served as account support by maintaining media databases, tracking all PR office activity, coordinating cultural events, crafting press releases, pitches, and other press materials, and achieving earned press coverage for each client. I also built relationships with journalists, influencers, and managers/agents to secure relevant press and social media coverage, and help the senior PR team implement media strategies each quarter.

Clients included: The Equiano Rum Co, EDITION Hotels worldwide, PUBLIC Hotel, Mijenta Tequila, LOGE hospitality group, Great Jones Distilling Co, Nemacolin Woodlands Resort, and LastFirst Matchmaking.

Below I’ve shared some earned press coverage highlights & proud moments. Order: New to Old.